This morning we finally got our press release out discussing the concept we unveiled in Rome: that a parameter driven IWR and parameter driven simulator mesh perfectly and create vast efficiencies compared to where the market is today. The most obvious improvement was demonstrated when we ignored the traditional 12-week study setup lead time by setting up, simulating, then launching a study live in Trident IWR in less than 30 minutes in front of a big audience (and with their input!).

Will Trident IWR (and its undelying concepts) come to dominate the $300M/yr IVRS market? Only time will tell!